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Founders & Business Owners
One Wallet, Two Risks: Why Founders Must Separate Business and Personal Finances
When your company and your household share the same money, a bad year hits both at once. Here is how to separate them before a lender, investor or acquirer forces the issue.
Sriram Sekhar
Oct 64 min read
The Founder's Liquidity Gap: Why Growth Can Leave You Cash-Poor
Rising valuations create paper wealth, not spendable cash. Here is how growing founders should think about building personal liquidity without slowing the business or diluting unnecessarily.
Sriram Sekhar
Sep 224 min read
Concentration Risk: What to Do When Your Business Is Also Your Balance Sheet
Most founders never calculate how much of their net worth sits inside one illiquid asset — their own company. Here is a framework for managing that exposure without slowing the business down.
Sriram Sekhar
Sep 84 min read
Before the Term Sheet: The Wealth Decisions That Shape How You Negotiate a Sale
The way you structure a sale — cash, rollover, earn-out — should be decided by your personal wealth plan, not deal momentum. Here is what to settle before you sign a term sheet.
Sriram Sekhar
Sep 14 min read
The Personal Wealth Math Behind Every Deal Structure Decision
Earn-outs, escrow, rollover equity — every term in a sale negotiation has a personal wealth consequence. Founders who model that before the term sheet negotiate from strength.
Sriram Sekhar
Sep 14 min read
Running Your Business Through Market Cycles: A Founder's Financial Playbook
Market cycles are not something founders can plan around after the fact. Here is the financial discipline — runway, financing mix, and personal liquidity — worth building before the next downturn arrives.
Sriram Sekhar
Aug 113 min read
Post-Exit Allocation: A Framework for What to Do With Sale Proceeds
A liquidity event turns years of concentrated equity into a single block of cash — and what you do with it in the following months determines whether the exit becomes durable wealth. A practical allocation framework for founders.
Sriram Sekhar
Aug 33 min read
The Founder's Balance Sheet Problem: Why Business and Personal Money Need a Hard Line
Founders who blend business and personal finances create risk on both sides of the ledger. Here is how to draw the line — and why it strengthens the company as much as your personal wealth.
Sriram Sekhar
Jul 213 min read
Before You Sell: Why Founders Need a Wealth Plan Before the Term Sheet
For most founders, an exit is the largest allocation decision of their life — yet the wealth plan is treated as an afterthought. Here is why it should come first.
Sriram Sekhar
Jul 142 min read
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